Manufacturers and producers
Businesses supplying retailers, hospitality groups, contractors, stockists or distributors.
Shopify B2B and Wholesale
Make trade buying easier to manage.
Wholesale commerce for manufacturers, producers, suppliers and brands that need business customers to view the right products, prices, quantities and payment arrangements.
Company accountsTrade cataloguesVolume rulesPayment terms
Who it is for
Businesses selling to businesses.
Consumer brands adding wholesale
Brands that want retail customers and approved trade buyers to purchase through controlled routes.
Existing wholesalers modernising orders
Suppliers replacing email, telephone and spreadsheet ordering with structured online purchasing.
Commercial use cases
Wholesale needs different rules from retail.
Company accounts
Organise buyers under businesses and locations instead of treating every person as an unrelated retail customer.
Trade catalogues
Present approved product selections and pricing to the right customer groups.
Quantity controls
Use case quantities, minimums, increments and volume pricing where supported by the selected plan.
Payment arrangements
Configure supported payment terms, saved payment methods, deposits or approval processes according to the chosen plan.
Tax treatment
Apply approved tax information and exemptions based on client-supplied professional advice and evidence.
Consumer and trade channels
Decide whether B2C and B2B share one store or require a more separated architecture.
Shopify plan choice
Not every wholesale store needs Shopify Plus.
Foundational B2B capabilities are available across Shopify plans, while more advanced catalogue assignment, payment and organisational requirements may justify Shopify Plus. The correct plan depends on the number of customer groups, pricing rules, locations, payment requirements and integrations.
The proposal will distinguish what Shopify provides natively, what requires Plus and what depends on a paid app or custom integration. Platform and app charges are paid directly by the client.
Discovery information
What we need from the business.
Commercial rules
- Customer types and approval process
- Price lists and discount logic
- Minimum orders and pack sizes
- Payment terms and credit policy
- Tax treatment and currencies
- Returns and account responsibilities
Product and systems data
- Trade catalogue and SKUs
- Stock and fulfilment ownership
- Customer and company records
- ERP, CRM or accounting requirements
- Sales representative workflow
- Reporting and approval needs
Implementation
Translate the trade policy into the store.
01
Map
Document customers, catalogues, pricing and operating rules.
02
Choose
Confirm the suitable Shopify plan and integration route.
03
Build
Create the approved buyer journey, data structure and storefront.
04
Validate
Test with representative companies, buyers, orders and payment scenarios.
Questions
Before launching wholesale ecommerce.
Can retail and wholesale use one Shopify store?
Often, yes. The decision depends on branding, catalogue overlap, pricing, markets, operations and the selected Shopify plan.
Does Shopify decide who receives credit?
No. Credit decisions and payment terms belong to the seller. The platform can support agreed arrangements but does not replace financial controls.
Can existing trade customers be imported?
Usually, with clean and authorised data. Fields, consent, company structures and migration limits are reviewed first.
Can it connect to an ERP or accounts platform?
Potentially. The available API, connector, data ownership and failure handling must be investigated during technical discovery.
Discuss the requirement